Corporate Social Responsibility
Baran Group Corporate Social Responsibilty
The core of the idea that builders are responsible for how a building works and the future of the building was developed in Baran Group, creating a “lifestyle.” New ideas such as building houses that provide their residents with the services of a five-star hotel, have a warranty and after-sales service, and its builders are committed to maintaining the quality of living in it for years to come, were realized in “Baran Residential Tower Hotel,”
The category of corporate social responsibility is an ethical category in business and seeks to give society a decent and valuable view of the overall activities of companies in environmental issues, respect for the rights of citizens and society, and sustainable development.
The concept of corporate social responsibility in the last decade has become an intellectual and cultural framework, dominant in the field of corporate governance and large and reputable global companies consider responsibility to society and the social environment as part of their corporate strategy. More than 60 years after the introduction of the concept of social responsibility in the management literature of companies and businesses, this concept has not yet found a proper place in the Iranian business environment.
Corporate Social Responsibility (CSR) is the responsibility of the company to the community, human beings and the environment in which the organization is active. This responsibility goes beyond economic considerations and promotes social benefits and goes beyond the interests of the organization.
A quick look at the social responsibilities that Baran Group has defined for itself shows that the group has considered several key concepts as its moral responsibility to society. Optimizing energy consumption with the aim of preserving national assets, commitment to preserving cultural authenticity, taking steps in the direction of humanitarian and charitable activities, promoting the beauty of cities and cooperating in environmental protection, are among the achievements during more than ten years activity as a model in all of these processes to which it has been adhered to.
The “Children’s Foundation” has been operating as a non-governmental, non-governmental, non-political, non-profit, trans-religious and cross-border charitable organization with a completely humanitarian approach since 1994.
The foundation aims to achieve the goal that “no talented student will be deprived of education and effort due to economic difficulties.” In this regard, the foundation strives to avoid “encouraging poverty” while preserving the human dignity of students and to help them build a future with bright prospects.
Currently, more than 6,000 students are supported by the foundation, who have been studying at various levels, and many of them have graduated from universities and higher education institutions in the country.
Since 2019, participating in social activities in order to educate and improve the general quality of life in society, as well as increase the productivity of human, social and economic capital by promoting a culture of “better life” as two of its core values, “Baran Group” has decided to consider the supporting of this foundation as the main social responsibility of its brand and take effective steps in this direction, considering the economic and social conditions of the country, looking at the future of Iran and the importance of “education” for the children of this country.
Baran Group Activity
in different areas from the perspective of social responsibility
Social Responsibility; From a scientific and health perspective
From the very beginning of its work until today, Baran Group has considered it its duty to support the medical staffs and physicians of Mashhad, and in this regard, has given extensive support to congresses and important medical events in the city of Mashhad.
Baran Group, with the start of operation of the first Baran Residential Tower Hotel and gaining the trust of the community, with the aim of promoting communication with scientific elites and specialists, has paid special attention to attending medical science conferences and supporting medical education gatherings to date.
Social responsibility – from an environmental perspective
Today in Iran, as a developing country, we are witnessing a lot of damage due to industrial activities and the expansion of cities and industry. Although the environment has always been subject to many crises and dangers and has a special connection to human life and human rights in general, the international community, especially civil society, has become sensitive to its protection and protection.
In this crisis, companies are obliged to address this part, namely environmental protection, as one of the important aspects of their social responsibility. Especially manufacturing and construction companies that have a huge volume of industrial and environmental activities as well as the amount of waste and waste produced in the country to these two categories. But with environmental approaches and by applying binding standards, we can move towards mitigating the harmful effects of environmental damage on these companies. Therefore, in all the years of its activity, Baran Group has paid special attention to maintaining the cleanliness of the environment and energy management in order to fulfill the social responsibility of its brand in the construction of projects and design of facilities.
Winning the title of “the city’s top building in the field of fuel efficiency” by Baran Group Tower has been just one of the achievements of this view and approach.
Social responsibility – from the perspective of charity
Over the past years, Baran Group has had activities and activities in cooperation with charitable organizations and foundations, including Mahak, Fath Al-Mubin Charity, Shahid Beheshti Charity and others.
Social responsibility – from the perspective of culture
A quick look at the social responsibilities that Baran Group has set for itself shows that this group has considered the concept of “preserving cultural authenticity” as one of the main pillars of its moral responsibility to society.
Supporting numerous works of art and plays such as “Pianistology” theater (won 5 awards at the 36th Fajr International Theater Festival), “Swimming in Fire” and “Swan Lake” theaters made by Reza Saberi, one of the famous theater figures of Khorasan province, and It has also alternately had the honor of hosting various artistic, sports and popular figures of our country in the holy city of Mashhad in order to promote and promote cultural and artistic goals.
Social Responsibility – From the Perspective of Empathy Activities in the Corona Crisis
With the outbreak of Corona virus, Baran Group as one of the leading economic enterprises in the field of assistance and empathy to the victims of this crisis and to share the joy of Nowruz with others, while maintaining all safety and preventive measures. In several stages, it prepared and distributed livelihood and health packages.
In this regard, this movement has continued during the years 2021 and 2022 with measures such as preparing livelihood packages, holding celebrations and devotion to the medical staff, supplying and distributing oxygen capsules, etc.
We are proud to accompany these foundations:
Baran Group Social Responsibility Videos
Narratives of the enthusiasm of Baran Group activities in the field of social responsibility
Extension of memorandum of understanding between Baran Group and the Children's Foundation
The presence of Baran Group in the popular campaign "Smile of the City"
To Support Each Other
Campaign 4
Yalda with Nurses
To Support Each Other
Campaign 3
Back to School
To Support Each Other
Campaign 2
Distribution of livelihood and health packages
To Support Each Other
Campaign 1
Distribution of livelihood and health packages
Signing a memorandum of understanding between Baran Group and Children's Foundation
I am 5!
Campaign
Baran Group CSR Campaigns
